About Follain

Follain is a healthy beauty store with locations in Boston, Washington DC, and Nantucket. Follain--Gaelic for 'healthy, wholesome, and sound'--features a thoughtfully curated portfolio of skincare, hair care, and cosmetic products from over 40 U.S. brands. Follain carries the highest-performing healthy beauty products available. Select products (think: liquid hand & body soap) are available for refill in-stores, as Follain aims to remedy the immense plastic waste generated by bottles.

No one should have to sacrifice their health and values for beauty.

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Our Team

Tara Foley

Founder + CEO

Shocked by the unsafe ingredients in U.S. beauty products, Tara launched Follain in July 2013, as the healthy skincare retail alternative, and as a catalyst to change the U.S. beauty industry. Before launching Follain, Tara researched safe and sustainable skincare, apprenticing on an organic lavender farm in France, and with a private label skincare company in Maine. She has documented this research and journey on her blog, The Naturalchemyst, since 2009. Tara received her MBA from Babson College, where she won a national retail business plan competition for the Follain concept, and her BA in Public Policy and Law, from Trinity College. Tara’s vision and passion fuel Follain’s growth.

Ashley Hecker

Director of Store Development

Ashley keeps the Follain stores running like clock work. She is responsible for our store operations, recruiting, training, and team development. Before joining Follain, Ashley spent nine years at Ralph Lauren, honing her retail management and customer service skills. Prior to that, Ashley was a two-sport varsity athlete at The College of Wooster. She takes both her health and her teams very seriously. Ashley is passionate about staying active and understands the importance of treating our bodies well, from the inside out.