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SW Basics
SW Basics
Conversations with SW Basics founder Adina Grigore are always incredibly energizing, inspiring, and hilarious.  Not only is Adina one of the funniest and sweetest women we’ve ever met, she’s also just as gung-ho as we are about changing the beauty industry for the better…one skincare product at a time!  Adina’s background is in food and nutrition—she is a graduate of the Institute of Integrative Nutrition, where she learned about holistic living, and came to realize that the chemicals in skincare products were even worse than the nasty chemicals in food.  Skincare chemicals were literally making her sick!  So she created a well-researched and now highly-coveted brand of skincare products—each with 5 ingredients or less.  We love Adina’s Brooklyn-made brand because it is gentle enough for the most sensitive skin, yet still effective and powerful for any skin type!