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Ilia Beauty
Ilia Beauty
A packaging designer by trade, Sasha Plavsic founded Ilia after working for a big beauty brand and realizing that the ingredients didn’t align with her own values—Sasha was raised by a naturalist mom, and is interested in ingredient safety and transparency above all.  Ilia (named after Sasha’s inspiring great grandfather) is known at Follain for incredibly moisturizing lipsticks and lip conditioners—with actual staying power.  Our favorite part is that the packaging of these beautiful, California-made lip products matches the luxurious product inside.  We always have a moisturizing, durable Ilia lipstick on us—no matter what the occasion or time of day.