We’ve popped up in Soho at 109 Mercer Street!

Get the scoop on our new NYC holiday shop.

  1. Where to find us: 109 Mercer, between Prince and Spring. Reach us at 646-678-5738.
  2. When we’re open: Mon-Sat 11-7 & Sunday 12-5 (ask about after or before hours shopping for you and your friends!)
  3. Healthy holiday central: You’ll find 100s of non-toxic personal care gifts (and treats for yourself) curated for the highest standards of health and effectiveness from over 60 passionate brands.
  4. Wall of fame: Check out our huge wall featuring (many unexpected) product ingredients, framed with airplants.
  5. Mindful moment: Find a comfy chair in our mindful nook and pull a book off the shelves. Inhale some lavender. Browse our all-natural de-stressors.
  6. Insta-wall: Take your picture in front of our #follainlife wall - let followers know you like your products + friends nontoxic.
  7. Exclusives: Like our Ursa Major Daily Skin Care Set - the full line at a special price; you won’t find it in our other stores. And more to come.
  8. Shine time: On your way to a party? Stop by for some insta-glow. Makeup and skin consults on the spot, or get a whole, healthy face on by appointment.
  9. Events: In January, they’ll include: Begin It Now - you're starter kit to a year of clean living, featuring our own Tara Foley, Meika Hollender of Sustain, Lauren Singer of The Simply Co. and more. Space is limited - use the link to RSVP.
  10. Make a day of it: Add on some of our favorite neighborhood destinations.

For food:

  • Taim - The adored Israeli chef makes swoon-worthy vegetarian, gluten-free falafel and more (45 Spring Street) - or go around the corner to her intimate, dining experience, Balaboosta.
  • Pressed Juicery: The seasonal specials are a favorite at the long-awaited NYC outpost of this LA-based juicery, just a couple doors down from us. (103 Mercer Street)
  • Birdbath Green Bakery. “The eco-minded little sister of City Bakery” serves to-die-for rice-milk-raisin scones and gives discounts to those arriving by bike. (160 Prince Street)
  • Dominique Ansel: We know you’ve heard all about it. Makes a worthwhile 20 for your 80/20 food intake. (189 Spring Street)

For more shopping:

  • McNally Jackson book shop: Hard-to-find magazines and an International Book Club make this independent bookseller special; it’s where we got the books in our shop. (52 Prince Street)
  • Ina: Upscale consignment is easy on the environment and a favorite way to find special, beautiful pieces. (101 Thompson Street and 21 Prince Street)
  • Stay the night:

    • Check out the James Hotel - little kids will want to sleep in the window seats high above the city. (27 Grand Street)



    Comments on this post ( 4 )

    • Jan 03, 2017

      I’d like to find out more about the Begin It Now event, please. What’s the program going to be like? And what’s the group size? Thank you.

      — June Wee-Grant

    • Jan 03, 2017

      We love you too, Carol!

      Thanks, Marcella, and Happy New Year!

      — Jeannie

    • Dec 01, 2016

      I love u guys??

      — Carol

    • Nov 29, 2016

      Welcome to NYC and Soho! I can’t wait to stop by your store.

      — Marcella

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