Meet the Maker: Indie Lee

The stunning and inspiring Indie Lee has one of the most inspirational stories in the industry - and some of the best products in the biz. She's down to earth, endlessly wise, and her products are full of integrity...we could just curl up with a cup of tea and listen to her life advice all day. Lucky for us, she'll be spending the day tomorrow at our Union Market shop to meet the DC community and talk about the importance of gratitude, balance, and of course, healthy and super effective skincare. If you're not in DC, check out our inspiring interview with her below. Oh Indie, how we love thee!


What inspired you to start a healthy skincare line?

I was diagnosed with a life-threatening brain tumor said to have been brought on by exposure to environmental toxins. On April 22, 2009 (serendipitously Earth Day) I had a successful surgery to remove the brain tumor - and awoke with a new outlook on life. It was a wakeup call for me to realize that my health issues could have been the result of something as simple as what I was putting on my body day in and day out. So I decided to switch gears and create an all-natural skincare collection that inspires and empowers others to make healthier choices in their own beauty routines.

What's the most important lesson you've learned in being a female entrepreneur?

That allowing others to see my authentic self, vulnerability, and passionate drive and all is not a weakness. I worked in corporate finance for years, where it was considered a sign of weakness to show your softer side or even be empathetic. My goal is to create a corporate culture that inspires others to lead with their heart and soul.

What is your own personal can’t-live-without product within your line?

My “holy grail” product is definitely the Squalane Facial Oil. It’s so simple (it’s made from one ingredient: olive- derived squalane oil), yet such an amazing multi-tasker. It truly does it all - moistening skin, softening rough textured patches, boosting cell growth, and preventing age spots. If you have oily skin, it sends a signal to the sebaceous gland to stop overproducing oil. It also helps treat eczema and psoriasis. I moisturize with it twice daily, and my skin has never looked so fresh and dewy.

What do you say to people who have a hard time giving up their favorite conventional products?

You understand the risk, you make the choice. Become educated in the products and ingredients you are putting on your skin and decide if the risk is worth it to you. Learn from personal stories like mine! These days, you don’t have to make a sacrifice in switching to all-natural products. There are amazing haircare, skincare, and makeup products that are just as stylish and effective as their toxic counterparts. Healthy beauty is no longer a tough decision to make.

Skincare aside, what’s one ritual that you practice that makes you feel the most healthy and beautiful?

I meditate daily, 20 minutes in the morning and 20 minutes at night. Practicing transcendental meditation has really changed my life. I’ve always started my day with appreciation and gratitude, but now I’m more centered. Being an entrepreneur has a lot of ups and downs, zigs and zags; since I started daily meditation I find it much easier to navigate this crazy journey as well as balance work and personal life. I’m able to see things clearer and when I’m thrown a curveball (and let’s face it, that happens a lot) I’m able to approach it with a calmer, focused approach. It also helps me feel confident about who I am, from the inside out, which is the truest form of beauty.

If you could give your 20-year-old self one piece of beauty advice, what would you tell her?

Love yourself ...really, really love yourself. Don’t let anything or anyone else define how you look at yourself in the mirror. You are (we all are) perfectly imperfect. When you can smile back at the reflection in the mirror, you will see the true beauty that shines from within. Oh and PS - start reading your beauty product labels! Trust me, your 37 year old self will thank you!

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