October Intention


This October, our intention is to get back to our roots. We’re so happy to be back at home and traveling less. This is our opportunity – between the craziness of summer and holidays – to take time to appreciate family, friends, changing seasons, and our selves! One of our favorite yoga instructors – Erin Lee, of Nantucket – got us thinking about “rooting down to rise up” for the first time last summer. It’s been a personal mantra since hearing it, and this specific October seems like the perfect time to get seriously back to roots and in touch with Follain’s purpose: making change!

The only way we’ll change the toxic U.S. beauty industry is by continuing to shape our product portfolio to offer the safest, most effective products available – to help YOU believe in the power of truly healthy beauty! This means we’ll have to remove products from our shelves sometimes, and add in new products, to maintain the best selection possible. On that note, we’re SO excited to debut a few new brands this month; this is something we don’t do often. All of these brands have long histories in the safe skincare space, making change – like Follain – with effective, powerful, clean products. Their products are also heavy in nutrient-dense oils and butters, like argan and shea (our spotlight ingredients this month) to help you transition to cooler weather. YOU know how much goes into selecting new brands at Follain; it begins with ingredient safety, and then includes lots of questions about brand background, product packaging and performance. It’s a big deal when we find new products that meet our standards and complement our selection.

We hope you can take time to root down this month, too, and reflect on what’s really the most important to you – before the holiday hub-bub begins, so soon. Let us know how we can help, and of course, please pay us a visit to meet some of the amazing makers, brands, and partners that will be joining us in store to help US get back to roots!



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