Meet the Maker: Shirley Pinkson of W3LL People

Tomorrow our Boston friends will get the chance to spend the day with one of the most fun women we know! Shirley Pinkson, the creative makeup-mastermind behind W3LL People, is landing in our Beacon Hill shop to give one-on-one makeup tutorials and to talk about being a change-maker in the cosmetic industry. Shirley is as amazing and inspiring as the products she creates. Check out our interview below to learn more about her and the brand that we've fallen in love with!


What inspired you to start W3LL People?

Irrefutable proof that the natural, mindful choice is the right choice. 

What is the most challenging part of running your own company?

 Global domination is tough work.

What do you say to people who have a hard time giving up their favorite conventional beauty products?

Once you make a choice that both looks good and actually feels good on a more fundamental level you will be so much more satisfied. Promise.

What makes W3LL People different?

W3LL People is an expression of positivity. Empowering women to feel better, look better and BE better through more positive choices. We're leading the charge to design high octane, game-changing all-natural cosmetics that deliver beauty on ALL levels (with a little refreshing sass thrown in). 

What’s the one W3LL People product that every woman must have?

Universalist ColorStick 3. Designed for every skin tone, it delivers a fresh, flushed and healthy dose of color. Anywhere. Anytime. 

What’s the best piece of beauty advice your mother gave you?

Smile. Nothing brightens up your look (or outlook) better. 

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